Cliff Does a Radiohead

From The Times today – link to online version of the story.

Cliff

So Cliff is taking 1p off the price of his new album for every person that pre-orders (down to a minimum of £3.99) – the starting price is £7.99. Do the simple math and you realise that it’s only going to take 400 people to get there. But as the article says that’d be twice as many people as bought the last album direct!

Tony Wilson and Eva Pascoe on the Internet

Awesome footage. Eva Pascoe (founder of Cyberia and member of the digerati) tells Tony Wilson all about the internet.

[Update: Thanks to Steve for the link to the newer better version of the video – nice one mate]

Sony’s RecYou

There’s been mutterings of recyou.jp around for a few days.

It’s a very slick Japanese flash site for Sony Walkman. It’s quite hard to navigate your way through it, I managed by trial and error rather than a knowledge of Japanese. Basically you can upload a photo and it animates you in time with music. Your animated head can then be used / displayed in various ways.

Here’s my RecYou head:


My RecYou Head from iaintait on Vimeo.

Scary huh?!?

It was made from this photo (just this one photo, no other information at all – that’s the amazing bit):

my photo

Pretty damn impressive technology and the site’s got some very slick presentation. I can’t really comment on whether I think it works from a communications perspective because of the language and culture gap. Here’s a video showing what they’re doing in terms of guerrilla projections.

That music really does my head in though…

My suspicion is that it’ll win a few awards for it’s craft and technical wowness.

Web 3.0 Doesn’t Sound Like Much Fun

I wasn’t going to post this as it’s not all that enlightening. It’s from a few months ago and is Eric Schmidt (Google CEO) talking about web 3.0 as a bunch of lightweight free distributable micro applications / services. Which is all very well, but he doesn’t make it sound all that sexy.

The reason I posted the clip is out of sheer hatred for the journalist who asks the question.

“Easy question. What is web 3.0”
“We know what 2.0 is”

He’s such a tool.

But thankfully in the YouTube comments Atomgott brings the debate right back to reality

I dont care what they call it. As long as the amount of porn on the interwebs keeps growing.

Mini – Learn in Your Lunchbreak

mini lunchbreak

I love this a lot.

Mini are putting on a bunch of lunchbreak experiences. Where you can learn something new in a lunchtime.

learn bruce lee

The list of things that are up there at the moment are:

  • Bruce Lee for beginners
  • Beat a lie detector
  • Be a spy
  • Deal with meeting your partner’s parents for the first time
  • Man/Woman school – the things your parents should have taught you
  • Talking your way into a will

And my personal favourite – Learn to Moonwalk! Which I think is on tomorrow, but details are being kept quiet. I read in a magazine that the session is being run by MJ’s choreographer. I’m going to do my damndest to get a place, I’ve always wanted to master the art of the moonwalk. Hell I’ll even buy a Mini if they can guarantee me ultimate skills.

Anyone know who did this? It’s great! I’d like to shake them by the hand.

http://theotherlunchbreak.co.uk/

Investing in Content

Jibjab

Jib Jab – US peddlers of funny animations and stuff (my description not theirs) have just raised another $3m in funding from VCs – in total they’re reported to have raised $6m.

Read/Write Web have more on the story. I found myself nodding at this bit:

While this was supposed to be the beginning of the era of user generated video – the reality shaking out is more complicated than that. Specifically, advertisers are just not comfortable with the brand risk inherent in user generated content. That is changing slowly and it may continue to over time – but there’s likely to be a huge market for shops like JibJab long into the future. Likewise, video tools are now commodities and it’s all about the content you’ve got in your video service. Professional content is good, professional humor is great, say investors.

One thing worth noting about Jib Jab though is that they’re not a video production shop. If you look deeper into what they do there’s quite a lot of interactive innovation in there too. Don’t forget about making things interactive. Just porting a load of short form video-making skills online is only going to take you so far (in my humble opinion). Oh, and they’ve been very savvy in terms of getting commercial sponsorships and stuff as well.

The Changing Nature of Information

By the same guy who did the great thing about Web2.0 in a similar style. Very nice.

It’s a really good quick summary of a lot of the things talked about in David Weinberger’s Everything is Miscellaneous.

Digital vs Advertising

I did my talk about ‘10 Reasons that Digital is Better than Advertising‘ again the other day. I enjoyed it, and I did feel that bits of it are true. But at the same time it also felt a bit futile,

It was never designed to be an important presentation, more a bit of fun with a couple of personal observations and musings in there.

Thankfully Idris Mootee has made the important points in the debate much more clearly and concisely over at Innovation Playground. If you’re interested in the whole debate about who’s going to rule agencyland in the future it’s well worth a read, there’s some really interesting scenarios and thoughts in there.

Drive Thru Rap

I’m late to these judging by the dates that the videos were posted, but I’m not sure how widely they’ve been seen.

Just another one of those ‘funny’ ‘little’ online things that feels really odd and not particularly outstanding (to me), but then a clip goes and gets nearly 10m views and then spawns an international cult.

The daddy of the clips:

The Taco Bell version:

And of course a ‘healthy option’:

There’s lots and lots of them, and remixes and mashups and all that jazz and they’re breeding… http://www.fastfoodfreestyle.net/ is the hub of the ‘movement’.

I’m so glad I don’t work in a drive thru burger place…