Poke NY’s unofficial motto is Don’t Give Up (at least it was last time I was there). There’s various versions of it all round the office. At first I wasn’t sure I liked it. But I’ve grown to realise that it’s a really important skill and one that can’t be taught.
Everyone knows that passion for what you do is massively important. But it’s equally important to be able to hang onto that enthusiasm when it feels like the world is conspiring to beat it out of you.
I was at an IAB round table the other day chatting with people about ‘the industry’ and it’s really clear that no-one is finding it easy at the moment. Everyone’s got problems. Competition is hot for projects and is coming from all angles. It’s hard to find good people. Collaborations aren’t working properly. We’re still fighting the same old battles. But, perhaps if it was easy it’d be boring…
Don’t give up!
And whenever I’m having a hard time I always reassure myself with this simple thought: “My job’s not so bad, and at least nobody died”
Which makes me think of this clip from The Day Today, which makes me laugh, and then it’s all OK…
Note: this will only work until someone dies or gets killed at work, then I’ll be stuffed.
It’s a different thing doing a different job. But I can see how one would perhaps make you think of the other. For sure.
Now I’ve no idea if Tim’s comment is a thinly veiled jibe or just a simple statement. I don’t know Tim. Or his intentions, so it’s really hard to tell.
He could be saying:
YOU ARE THIEVING FUCKTARDS WHO HAVE NICKED THE IDEA OF USING A GUY WHO MOVES FUNNY AROUND AN URBAN ENVIRONMENT FOR ADVERTISING PURPOSES
Or he could just be saying that he really quite likes this video and there’s just something about it that reminds him of the above Spike Jonez directed ad from the year 2000. But there’s something about the use of the word ‘version’ that makes me think there’s a hint of jibeyness about it. Or I could be suffering from blog-comment paranoia…
But it does relate to something that happened to me earlier on today. I met up with some lovely creative chaps who I’ve known for a while. They wanted to chat about an idea for a project. It just so happened that we’d already done exactly the same thing 4 years ago on the internet. Like totally exactly the same. So we laughed about it and moved on to chatting about some other ideas instead.
But if they’d talked to someone else about it there would be an identical thing being conceived and made at this exact moment in time. And at some point in a month or two people would be saying: “Oh my god, they ripped off that thing from 4 years ago”. And I’d never have known any different, apart from the fact that I really like these guys and I know that they wouldn’t intentionally have done that. But in another time-space scenario I’d have probably been dead cynical about it. For sure.
The Tea Buddy shenanigans a few months ago is yet-another example of a similarish thing being spotted and jumped on.
It’s tough. And it’s only going to get worse as we get more connected and more people see more stuff that they can make more connections between.
I guess the only answer is to try to have seen everything in the world ever. Or perhaps the creative industries should try to set up a global panel of idea guardians who can check all concepts at an early stage and make sure they don’t remind them of something else?
But for what it’s worth, as far as I know, no-one involved in the making of the David Elsewhere stuff has ever seen that Spike Jonez ad (at least not that they’re admitting).
EDIT: I just remembered another thing! My brain must be working OK-ish tonight. This point made by James Cooper ex-of-Dare now of Anomaly NY on Scampblog.
2. Be original. Same rules apply to when all you lot who moan about whether Bravia or Guinness or John Lewis was original or not. Poke’s nice unlimited site looks a little like a Motorola site, our nice Bravia site looks a little like a Pioneer site. The point is it’s not such a leap to imagine that creative brains come up with the same things. An amount of copying goes on, but these things right themselves in the end. No one is going to make a serious career out of being unoriginal – apart from The Chemical Brothers. There are trends in digital in the same way there are in TV. If you really want to stick out then you have to do something different and we all know how hard that is these days.
Here’s a new thing that Poke have just finished. Well it’s not completely new. It’s taken a bit of time to get out into the world for various reasons. in fact some of the very eagle-eyed amongst you might have noticed that I posted some of these clips once before – then they vanished ;-)
We spoke to Motorola about how they could do something that was a kind of hybrid between content and product demo (I blogged a couple of otherexamples that cropped up during research phase). Anyway they liked the idea and wanted us to create something a little different.
These videos are what we ended up with. In each one of them David Elsewhere ‘illustrates’ a key feature of the phone in a way that only he could…
The clips are totally new to YouTube (I just posted them right now) so don’t be surprised if they’ve had 3 views each – maybe they’ll never get more than 3 views. Who knows?
ModeShift: feature that allows you to switch between music and phone mode in one click
Camera: it should be obvious what a camera is
HapticTouch: A thing that makes it feel like there’s buttons, but there aren’t really…
The chaps at Poke NY have just spawned a new thing of total awesomeness.
Basically it’s a YouTube viewer that allows you to browse YouTube clips using just the space bar. You visit the site and start watching. If you don’t like the clip. Hit space and you’ll move on to the next one. They’ve loaded it up with a bunch of clips that they like (which is a pretty good selection in its own right).