Psssst. Wanna buy some guns?
A brand new microsite by Poke. The film’s been done by Mother.
We’re trying to get it seen by as many people as we can. So we’ve put together a microsite and have done some interesting distribution stuff including our first ever Podcast (come on, you know we had to do one at some point!). You can find it in the Apple ITunes Music Store FOR FREE now:
We’re trying to get the film seen by as many people as possible, so please forward to friends if you like it.
Following on from my dirty BP ad post last week, was interesting to see another debate around the tiny little things that make all the difference. russell davies: broken leon (not really). Which in turn references a dissection of the book Broken Windows Broken Business over at Brand Autopsy.
Whether or not misuse of apostrophes is an issue for you, it clearly is to a lot of people. I know my grammar, punctuation and spelling aren’t the best in the world. But at the same time when I spot someone else’s howler it really does make me feel all funny inside.
Adrants covers BK getting ‘Farked’ – an interesting story of a brand getting stacks of exposure though an online community running away with their ‘icon’ and co-opting it in their own way. The article kind of makes it sound as if BK had a hand in it.
I was chatting with Rob from B3ta.com about this earlier and he spoke to Drew from Fark who made it very clear that there was absolutely nothing commercial about the Farking at all.
I’m in the process of writing a bigger piece on brands and viral subversion – I’ll post it soon…