Adrants covers BK getting ‘Farked’ – an interesting story of a brand getting stacks of exposure though an online community running away with their ‘icon’ and co-opting it in their own way. The article kind of makes it sound as if BK had a hand in it.
I was chatting with Rob from B3ta.com about this earlier and he spoke to Drew from Fark who made it very clear that there was absolutely nothing commercial about the Farking at all.
I’m in the process of writing a bigger piece on brands and viral subversion – I’ll post it soon…