I saw this ad on telly today and was totally blown away. My first reaction was “wooooah, that looks awesome” (in the voice of my inner 6 year old). Then my inner Daily Mail reader kicked in and was all like “oh my god, teaching kids to splatter bugs is raising a nation of serial killers, no wonder this country is going to the dogs”.
When you look deeper into the product it really is gross – you can make the bugs, inject eggs or guts into their bodies and squash the shit out of them (or buy a bug grinder if you want to crush them like a pro). Link to the whole creepy crawler range.
I still can’t decide whether it’s good gross or bad gross. I think I’m coming down on the side of bad…
I think kids would like this spot, and then ask their parents to purchase Creepy Crawlers.