I liked this thought piece by Nick Law from R/GA. The Next Creative Revolution at Creativity-online.
It’s a thoughtful (yet slightly empassioned) piece on the evolution of advertising. For a taster:
This, we are told, is integration. For the web guy, who was recruited with the promise of a seat at the Bernbachian table, it feels more like integration at gunpoint. Instead of spending his time shoving a square-peg concept into a round-hole medium, web guy should look to his own patron saint, Marshall McLuhan.
He uses better words that what I would. But I think we’re on the same team ;-)
Worth a read.