Trial By Blog

As I’ve mentioned before, we’re working with Zopa at the moment to do a redesign of their website. It’s a great company and a great project.

I was in a meeting last week when Dave from Zopa said “Oh, I’ve stuck some of the designs on the blog to see what people think“. My reactions were twofold and simultaneous:

• Wow, that’s great. A client that’s so forward thinking they’re doing exactly the kind of thing we’d have asked them to do had we thought of it first. Brilliant.
• Holy shit. What the crap are they doing! What if people don’t like the designs. That’s 8 weeks work down the toilet. Ohmygod what a catastrophe.

Suddenly I realised that all this so-called openness, honesty, transparency and dialogue is a whole different ballgame when there’s a big chunk of other people’s work at stake. This namby-pamby play-blogging I do is child’s play by comparison. I’ll never scoff at a client’s blog-fear again.

technorati tags:zopa, blog, design, fear