Bonfire of the Brands - Book Soon
I was chatting to someone the other day about whatever had happened to Neil Boorman’s book - Bonfire of the Brands. As I understand it, it’s the process and results of his self-inflicted experiment to give up all branded stuff.
Out-of-the-blue-ish I got a mail today and it appears that his book is coming out very soon. As someone who has a totally 2-faced view of my own consumption of brands I’m looking forward to reading it.
On a similar not I just finished ‘I’m not buying it‘ by Judith Levine, which is about one couple’s quest to give up shopping for a year. An interesting read that made me question just what would happen to me if I gave up buying things. I don’t think I could do it though.
A scaled down, brand-free, version like Neil’s is probably more in line with what I could manage. I’m still too much of an objectophile to give up everything - although when you start questioning everything you soon realise that almost everything we buy carries some brand or another (even the ‘branded shirts‘ that clubs are objecting to these days). I’m interested to see how someone else has managed to get through the minefield, or not.
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Hi Iain thought you may be interested to know that Robert Llewellyn (he of Scrap Heap challenge fame)has been attempting something similar (giving up shopping for a year)and has been documenting the ups and downs in regular youtube videos http://www.youtube.com/watch?v=nxF8UhkBrJ0
[…] is the creator of the most excellent Edward Monkton posted a link in the comments section of the Bonfire of the Brands post. But it’s such an excellent link that I thought I had to float it to the […]
I wonder if he can recover from the slating he received when he burnt his clothes in central London a while back. The whole affair and his reasoning seemed really poorly conceived to me but I’m prepared to see if he can turn it around.
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