I was chatting to someone the other day about whatever had happened to Neil Boorman’s book – Bonfire of the Brands. As I understand it, it’s the process and results of his self-inflicted experiment to give up all branded stuff.
Out-of-the-blue-ish I got a mail today and it appears that his book is coming out very soon. As someone who has a totally 2-faced view of my own consumption of brands I’m looking forward to reading it.
On a similar not I just finished ‘I’m not buying it‘ by Judith Levine, which is about one couple’s quest to give up shopping for a year. An interesting read that made me question just what would happen to me if I gave up buying things. I don’t think I could do it though.
A scaled down, brand-free, version like Neil’s is probably more in line with what I could manage. I’m still too much of an objectophile to give up everything – although when you start questioning everything you soon realise that almost everything we buy carries some brand or another (even the ‘branded shirts‘ that clubs are objecting to these days). I’m interested to see how someone else has managed to get through the minefield, or not.