10 Reasons Why Digital is Better Than Advertising – Number 9
[Sorry I’ve been very rubbish at putting up these last 2 reasons – they were written, but I’ve been suffering from a semi-crippling case of uncertainty…] If you’re ‘a creative’ you either want to write a novel or make films. If you’re a…
MP3s Out of Stock?
I love Boomkat – it’s a great niche online electronic music store. The content is great. It gives you a real sense that the guys running it are totally in love with the music. Plus the previews of tracks are long enough and they load…
Webby Awards Vote
This is a shameless attempt to sway voting in this year’s Webby Awards. But being as it’s a People’s Voice vote I guess that’s the name of the game. Everyone else seems to be doing the same. You can vote here. This year Poke have got 2…
Waitrose Cycle Trailers
When I saw this poster I thought. Wow that’s cool, Waitrose are doing something good. But then my inner cynic kicked in. I started thinking: “I’m sure not many people ever take them up on the offer”. “I bet they’ve only got one”. “I bet…
Rail Replacement Replacement
I stayed in London with friends on Friday night and tried to get the train back home to Brighton on Saturday. I knew there were ‘engineering works’ which meant that I’d have to brave the ‘rail replacement services’ (a euphemism for a…
The 7 Qs of Viral Content
As you might know I don’t really like the term viral. But neither does the author of Modern LIfe is Rubbish so I’m quite happy to link to this post on: The 7 Qs of Great Viral Content, which is a nice roundup of stuff that good content…
User Generated Signage
I deliberated about posting this because of the very bad language in one of the photos. So if you’re easily offended stop reading and leave the page now… Then I reconsidered when I realised that there’s actually an interesting point in…
The Daddy of All Secret Clubs…
Following the post about secret clubs, posters like this have just started going up for Secret Sundaze (one of the original new wave of oudoor / warehouse parties). It doesn’t get much more secret than that. If you’re smart you might be…
Now That’s Segmentation…
Absolutely stunning. This leaked segmentation doc (allegedly from Phones4U) is one of the funniest things I’ve read in a while. Certainly the funniest marketing segmentation anyway. Includes such highlights as: Flashing Blades: blokes…
Online Drama – Prom Queen
I didn’t really know where to start with this one. Prom Queen is a new 80 episode Internet-only drama. Here’s the facts: Each episode is just over 2 minutes long and features pre and post-roll ads – a couple of seconds pre and about 10…
10 Reasons Why Digital is Better Than Advertising – Number 8
There’s a whole bunch of stuff that makes online audiences great. They’re immediately measurable. You can see how they heard about you. You can see what things they’re searching for in order to find you. If people are talking about you…
Kate Moss for TopShop
A new Poke project (nothing to do with me really): Kate Moss for TopShop. I like the fact it mixes up old style web stuff with flash video and things. It’s all a bit ‘fashion’ for me, but I still quite like it. Plus you know it’s going to…