Never Ending Web Page
by Iain on November 1, 2007
Here’s something we just did for Orange. Goodthingsshouldneverend.co.uk
It’s one of my favourite things that we’ve done in a while. It’s a never ending webpage. Crammed full of fun stuff and lots of surprises. Some are online, some are mobile things. But all of them demonstrate the notion of ‘unlimited’.
Not sure I’m supposed to make this public, but people will find out soon enough anyway, there’s hundreds of wind-up phone chargers hidden in the site. I’m not saying what you have to do to find them, that bit is a secret…
I don’t want to say much more because it’s one of those sites which is really about exploration and experience. (We’re hoping that because it’s a never ending page we’ll manage to hit some record-breaking dwell times on the site).
26 comments
It’s absolutely brilliant! I’ve just started having a look and got stopped quickly and just spent 5 minutes talking to Buzz the Robot (or whatever it is). Not the best use of my time when I should be actively looking for a job, but hey… The whole site is seriously addictive! I think the record breaking dwell times are coming your way!
by Willem van der Horst on 01/11/2007 at 1:19 pm. #
great site Ian – really really nice and well executed. couldn’t find a trackback for you, so here’s my comment… http://tinyurl.com/yr7n3c
by howard scott on 01/11/2007 at 2:42 pm. #
Liking the trees, some fun interaction in there for sure
by Charlie Gower on 01/11/2007 at 3:24 pm. #
Love it with all my balls. xx
by Mike on 01/11/2007 at 5:32 pm. #
Brilliant Stuff Ian
Did you guys do the film aswell? Or just the web stuff.
by Nishad on 02/11/2007 at 7:33 am. #
Hi Nishad – Poke just do the digital / interactive stuff. The film is another lovely Fallon creation.
by Iain on 02/11/2007 at 8:38 am. #
its not as the world record breaking http://www.nonstopfernando.com
;)
by dave on 02/11/2007 at 12:27 pm. #
i left out the word ‘good’ but i am sure my friend Iain can think of another word.
by dave on 02/11/2007 at 12:29 pm. #
Yes, it’s true, your Fernando may have broken a record. But infinity never gets into the record books. It’s too big ;-)
by Iain on 02/11/2007 at 12:31 pm. #
Very nice indeed. Chat is hugely funny! :)
by Nik on 02/11/2007 at 2:21 pm. #
Who are the illustrations by? Genevive Gaulicker? They are excellent. Also is that Buzz sitting at Poke typing the answers?
by James Greenfield on 02/11/2007 at 4:16 pm. #
The illustrator who did all the illustrations (naturally) is a guy called Rex – you can see more of his super work at rexbox.co.uk [URL Edited because I got it wrong like a fool, thanks Rex for pointing it out!!!]
by Iain on 02/11/2007 at 5:11 pm. #
Quite possibly my favourite website ever.
by David on 02/11/2007 at 10:26 pm. #
The genius of the whole thing is based on one little thing: you emulated the scrollbar in Flash.
That’s something David Copperfield would come up wih should he work in the interactive domain.
by Christian on 05/11/2007 at 10:36 am. #
Beautiful, charming, playful, integrated…..
Top effort Iain, the chaps and chappesses have come up trumps on this one.
by Jonathan on 05/11/2007 at 11:52 am. #
Really, really lovely, isn’t it?
Iain – which AI did you use for the chat thing? I love them, I do.
by Mark F on 05/11/2007 at 1:19 pm. #
[...] Nice site from boys at Poke for latest Orange campaign. More details on Iain’s blog. [...]
by Creative Social Blog » Blog Archive » Never ending website on 07/11/2007 at 8:52 am. #
Brilliant – I have literally just wasted 40 minutes when I was supposed to be trying to write an article and meet my deadline!!
Seriously though, loved it
by amelia on 07/11/2007 at 10:05 pm. #
Its so addictive, which is such a rare thing for online work. Best thing ive seen for ages.
Compliments to the team and the illustrator
by Ben on 08/11/2007 at 4:07 pm. #
[...] so the clever folks at Poke created a neverending website to match. Poke’s Iain Tait reckons they’ll rack up some formidable dwell times with this, and he’s probably right; I spent [...]
by Stink Digital » Blog Archive » Friday grab bag on 09/11/2007 at 3:33 pm. #
Thanks for the credit Ian – just one tiny thing, it’s rexbox not rexbot :)
by Rex on 13/11/2007 at 9:08 pm. #
Sorry Rex – To be clear the URL to his fine work is Rexbox.co.uk.
Check it out.
by Iain on 14/11/2007 at 5:35 pm. #
your a jew
by jew jewish on 10/12/2007 at 2:43 pm. #
[...] The Never Ending Web Page anyone? You just *have* to go to that site to see if it’s really never ending do you? This is also the appeal behind all the single serving websites like Umbrella Today. 4. Concept Cannot Be Done Again Science fiction writer Harlan Ellison pointed out that one of the defining attributes of a good ‘high concept’ was that once it was done, the idea was fully defined and explored, and nobody could do it again. When Jan De Bont’s TWISTER went into production this summer, that noise you heard was the collective THUMP of the thirty other tornado projects in town being dumped into the trash. [...]
by Zeppelin Repair » Digital advertising tip #1: A good story on 01/12/2008 at 1:00 pm. #
[...] elements. I was amazed at the amount of thought that had gone into each part, some even hadhidden prizes inside them. All this tied in with the TV campaign [...]
by Mobile Inc – Orange ‘Good Things Should Never End’ Never-Ending Website on 22/09/2009 at 3:18 pm. #
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by air jordan 4 on 06/06/2010 at 7:29 pm. #