Here’s something we just did for Orange. Goodthingsshouldneverend.co.uk
It’s one of my favourite things that we’ve done in a while. It’s a never ending webpage. Crammed full of fun stuff and lots of surprises. Some are online, some are mobile things. But all of them demonstrate the notion of ‘unlimited’.
Not sure I’m supposed to make this public, but people will find out soon enough anyway, there’s hundreds of wind-up phone chargers hidden in the site. I’m not saying what you have to do to find them, that bit is a secret…
I don’t want to say much more because it’s one of those sites which is really about exploration and experience. (We’re hoping that because it’s a never ending page we’ll manage to hit some record-breaking dwell times on the site).