Never Ending Web Page

Here’s something we just did for Orange. Goodthingsshouldneverend.co.uk

It’s one of my favourite things that we’ve done in a while. It’s a never ending webpage. Crammed full of fun stuff and lots of surprises. Some are online, some are mobile things. But all of them demonstrate the notion of ‘unlimited’.

Not sure I’m supposed to make this public, but people will find out soon enough anyway, there’s hundreds of wind-up phone chargers hidden in the site. I’m not saying what you have to do to find them, that bit is a secret…

I don’t want to say much more because it’s one of those sites which is really about exploration and experience. (We’re hoping that because it’s a never ending page we’ll manage to hit some record-breaking dwell times on the site).

comments

23 Responses to “Never Ending Web Page”

  1. Willem van der Horst on November 1st, 2007

    It’s absolutely brilliant! I’ve just started having a look and got stopped quickly and just spent 5 minutes talking to Buzz the Robot (or whatever it is). Not the best use of my time when I should be actively looking for a job, but hey… The whole site is seriously addictive! I think the record breaking dwell times are coming your way!

  2. howard scott on November 1st, 2007

    great site Ian - really really nice and well executed. couldn’t find a trackback for you, so here’s my comment… http://tinyurl.com/yr7n3c

  3. Charlie Gower on November 1st, 2007

    Liking the trees, some fun interaction in there for sure

  4. Mike on November 1st, 2007

    Love it with all my balls. xx

  5. Nishad on November 2nd, 2007

    Brilliant Stuff Ian

    Did you guys do the film aswell? Or just the web stuff.

  6. Iain on November 2nd, 2007

    Hi Nishad - Poke just do the digital / interactive stuff. The film is another lovely Fallon creation.

  7. dave on November 2nd, 2007

    its not as the world record breaking http://www.nonstopfernando.com

    ;)

  8. dave on November 2nd, 2007

    i left out the word ‘good’ but i am sure my friend Iain can think of another word.

  9. Iain on November 2nd, 2007

    Yes, it’s true, your Fernando may have broken a record. But infinity never gets into the record books. It’s too big ;-)

  10. Nik on November 2nd, 2007

    Very nice indeed. Chat is hugely funny! :)

  11. James Greenfield on November 2nd, 2007

    Who are the illustrations by? Genevive Gaulicker? They are excellent. Also is that Buzz sitting at Poke typing the answers?

  12. Iain on November 2nd, 2007

    The illustrator who did all the illustrations (naturally) is a guy called Rex - you can see more of his super work at rexbox.co.uk [URL Edited because I got it wrong like a fool, thanks Rex for pointing it out!!!]

  13. David on November 2nd, 2007

    Quite possibly my favourite website ever.

  14. Christian on November 5th, 2007

    The genius of the whole thing is based on one little thing: you emulated the scrollbar in Flash.
    That’s something David Copperfield would come up wih should he work in the interactive domain.

  15. Jonathan on November 5th, 2007

    Beautiful, charming, playful, integrated…..

    Top effort Iain, the chaps and chappesses have come up trumps on this one.

  16. Mark F on November 5th, 2007

    Really, really lovely, isn’t it?

    Iain - which AI did you use for the chat thing? I love them, I do.

  17. Creative Social Blog » Blog Archive » Never ending website on November 7th, 2007

    […] Nice site from boys at Poke for latest Orange campaign. More details on Iain’s blog. […]

  18. amelia on November 7th, 2007

    Brilliant - I have literally just wasted 40 minutes when I was supposed to be trying to write an article and meet my deadline!!

    Seriously though, loved it

  19. Ben on November 8th, 2007

    Its so addictive, which is such a rare thing for online work. Best thing ive seen for ages.
    Compliments to the team and the illustrator

  20. Stink Digital » Blog Archive » Friday grab bag on November 9th, 2007

    […] so the clever folks at Poke created a neverending website to match. Poke’s Iain Tait reckons they’ll rack up some formidable dwell times with this, and he’s probably right; I spent […]

  21. Rex on November 13th, 2007

    Thanks for the credit Ian - just one tiny thing, it’s rexbox not rexbot :)

  22. Iain on November 14th, 2007

    Sorry Rex - To be clear the URL to his fine work is Rexbox.co.uk.

    Check it out.

  23. jew jewish on December 10th, 2007

    your a jew

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