Never Ending Web Page

Here’s something we just did for Orange. Goodthingsshouldneverend.co.uk

It’s one of my favourite things that we’ve done in a while. It’s a never ending webpage. Crammed full of fun stuff and lots of surprises. Some are online, some are mobile things. But all of them demonstrate the notion of ‘unlimited’.

Not sure I’m supposed to make this public, but people will find out soon enough anyway, there’s hundreds of wind-up phone chargers hidden in the site. I’m not saying what you have to do to find them, that bit is a secret…

I don’t want to say much more because it’s one of those sites which is really about exploration and experience. (We’re hoping that because it’s a never ending page we’ll manage to hit some record-breaking dwell times on the site).

and tagged , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

21 Comments

  1. Posted 01/11/2007 at 1:19 pm | Permalink

    It’s absolutely brilliant! I’ve just started having a look and got stopped quickly and just spent 5 minutes talking to Buzz the Robot (or whatever it is). Not the best use of my time when I should be actively looking for a job, but hey… The whole site is seriously addictive! I think the record breaking dwell times are coming your way!

  2. Posted 01/11/2007 at 2:42 pm | Permalink

    great site Ian – really really nice and well executed. couldn’t find a trackback for you, so here’s my comment… http://tinyurl.com/yr7n3c

  3. Posted 01/11/2007 at 3:24 pm | Permalink

    Liking the trees, some fun interaction in there for sure

  4. Posted 01/11/2007 at 5:32 pm | Permalink

    Love it with all my balls. xx

  5. Posted 02/11/2007 at 7:33 am | Permalink

    Brilliant Stuff Ian

    Did you guys do the film aswell? Or just the web stuff.

  6. Posted 02/11/2007 at 8:38 am | Permalink

    Hi Nishad – Poke just do the digital / interactive stuff. The film is another lovely Fallon creation.

  7. dave
    Posted 02/11/2007 at 12:27 pm | Permalink

    its not as the world record breaking http://www.nonstopfernando.com

    ;)

  8. dave
    Posted 02/11/2007 at 12:29 pm | Permalink

    i left out the word ‘good’ but i am sure my friend Iain can think of another word.

  9. Posted 02/11/2007 at 12:31 pm | Permalink

    Yes, it’s true, your Fernando may have broken a record. But infinity never gets into the record books. It’s too big ;-)

  10. Posted 02/11/2007 at 2:21 pm | Permalink

    Very nice indeed. Chat is hugely funny! :)

  11. Posted 02/11/2007 at 4:16 pm | Permalink

    Who are the illustrations by? Genevive Gaulicker? They are excellent. Also is that Buzz sitting at Poke typing the answers?

  12. Posted 02/11/2007 at 5:11 pm | Permalink

    The illustrator who did all the illustrations (naturally) is a guy called Rex – you can see more of his super work at rexbox.co.uk [URL Edited because I got it wrong like a fool, thanks Rex for pointing it out!!!]

  13. Posted 02/11/2007 at 10:26 pm | Permalink

    Quite possibly my favourite website ever.

  14. Posted 05/11/2007 at 10:36 am | Permalink

    The genius of the whole thing is based on one little thing: you emulated the scrollbar in Flash.
    That’s something David Copperfield would come up wih should he work in the interactive domain.

  15. Jonathan
    Posted 05/11/2007 at 11:52 am | Permalink

    Beautiful, charming, playful, integrated…..

    Top effort Iain, the chaps and chappesses have come up trumps on this one.

  16. Posted 05/11/2007 at 1:19 pm | Permalink

    Really, really lovely, isn’t it?

    Iain – which AI did you use for the chat thing? I love them, I do.

  17. Posted 07/11/2007 at 10:05 pm | Permalink

    Brilliant – I have literally just wasted 40 minutes when I was supposed to be trying to write an article and meet my deadline!!

    Seriously though, loved it

  18. Posted 08/11/2007 at 4:07 pm | Permalink

    Its so addictive, which is such a rare thing for online work. Best thing ive seen for ages.
    Compliments to the team and the illustrator

  19. Posted 13/11/2007 at 9:08 pm | Permalink

    Thanks for the credit Ian – just one tiny thing, it’s rexbox not rexbot :)

  20. Posted 14/11/2007 at 5:35 pm | Permalink

    Sorry Rex – To be clear the URL to his fine work is Rexbox.co.uk.

    Check it out.

  21. Posted 10/12/2007 at 2:43 pm | Permalink

    your a jew

3 Trackbacks

  1. [...] Nice site from boys at Poke for latest Orange campaign. More details on Iain’s blog. [...]

  2. [...] so the clever folks at Poke created a neverending website to match. Poke’s Iain Tait reckons they’ll rack up some formidable dwell times with this, and he’s probably right; I spent [...]

  3. [...] The Never Ending Web Page anyone? You just *have* to go to that site to see if it’s really never ending do you? This is also the appeal behind all the single serving websites like Umbrella Today. 4. Concept Cannot Be Done Again Science fiction writer Harlan Ellison pointed out that one of the defining attributes of a good ‘high concept’ was that once it was done, the idea was fully defined and explored, and nobody could do it again. When Jan De Bont’s TWISTER went into production this summer, that noise you heard was the collective THUMP of the thirty other tornado projects in town being dumped into the trash. [...]

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>