I love the phrase ‘Dress to Impress’ it makes me immediately understand that this is not a club for me. But the addition of no ‘branded shirts’ is great.
I’m sure that Naomi Klein would be overjoyed that her whole No Logo philosophy has migrated into London Nightlife. But I’m guessing that they’re not checking the labels inside the shirt? And I’m assuming that St Michael and Uniqlo aren’t classed as brands in this case?