10 Reasons Why Digital is Better Than Advertising – Number 7

reason 7 you don't have to work somewhere with 5 old blokes' names above the door (in fact you don't have to work anywhere
picture of old blokes

Actually I’m not sure that working at somewhere called Dream Digital, Stick or RazerBlade, is necessarily any better than having to answer the phone: “Good afternoon, Benson, Christ, Smith-Fellow, Hasbeen and Shagalott”.

But the point is that there are an incredible variety of places that ‘do digital’, you could go and work somewhere that feels a lot like a management consultancy, or you could go and set up a team with someone you’ve never actually met but whose work you respect. If you don’t believe that could work, check out the incredibly awesome Wefail. I know not all advertising agencies are the same, but most of them are hatched from the same kind of egg.

2 thoughts on “10 Reasons Why Digital is Better Than Advertising – Number 7”

  1. I definitely see your point with a lot of the traditional advertising agencies around, but perhaps it’s not quite as straightforward. You could also argue that pure-play digital agencies are too narrowly focused. Often they can be too fixed on the technology and the latest trend / hype, rather than how the technology might help brands to connect with consumers in the digital space. And although I am extremely passionate about digital (much more than most!), I still believe that you must start with a point of view, before deciding whether it’s a 30 second ad, mobile campaign, website, or whatever the great idea might be. The idea is more important than the technology.

    And as you said, not all advertising agencies are the same; an agency like cp&b are doing great stuff digitally, and is no doubt a great place to work! They strongly believe that it doesn’t matter what medium a great idea lives in.

    It’s an interesting topic…

  2. I definitely see your point with a lot of the traditional advertising agencies around, but perhaps it’s not quite as straightforward. You could also argue that pure-play digital agencies are too narrowly focused. Often they can be too fixed on the technology and the latest trend / hype, rather than how the technology might help brands to connect with consumers in the digital space. And although I am extremely passionate about digital (much more than most!), I still believe that you must start with a point of view, before deciding whether it’s a 30 second ad, mobile campaign, website, or whatever the great idea might be. The idea is more important than the technology.

    And as you said, not all advertising agencies are the same; an agency like cp&b are doing great stuff digitally, and is no doubt a great place to work! They strongly believe that it doesn’t matter what medium a great idea lives in.

    It’s an interesting topic…

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