Man buys rusty old Japanese knife for $3 and transforms it. Stick around to the end. Ridiculous.
It’s been seen by 24m people (at the time of posting). But that means there’s still a lot of us who hadn’t seen it. Including me. Until just before I posted this. And maybe you? Until now.
I don’t fully agree with all of it all the time, but The Outline is a wonderful thing. A publication that’s well written and beautifully designed for phones and computers. Loved this piece that came in the email yesterday: Productivity Is Dangerous.
Perhaps most surpsingly of all they’ve also managed to make advertising that doesn’t make you want to punch it in the face. I even shared a Goldman Sachs Blockchain Ad they’d made. Not because it was a good or bad ad. Because it was the best way of describing the Blockchain I’d come across. To be fair I’ve no idea who made the ad, maybe I should be congratulating the Goldman Sachs guys, but I’d rather not.
I’ve stuck a couple more screengrabs underneath. But if you want to read all about the design and see more, head over to Code and Theory’s page on how and why they did what they did. Kudos to them.
When Katy Perry gets Paul Van Dyk in to produce her next album we can celebrate Peak Trance. But in the meantime if 90s trance is a pleasure (guilty or otherwise), you need this in your ears…
Trance Wax appears to be a side project of Ejeca. Dishing out remixes of classic trance / prog house gems: Future Sound of London, Orbital, BT, etc.
And in case you missed it, this mini-doc on the origins of Darude’s Sandstorm is worth a watch too:
I did a bit of post-watch digging and ended up on Darude’s Twitch Channel – which is yet another work of genius.
Honestly, BPRM (as I’ve just labelled it) is my new favourite audio-visual subculture. It combines rural/suburban landscapes with sounds that feel like your brain on a come-down (with a few fading bubbles of euphoria fizzing round the edges). The first two also whack in a healthy dose of text-based rave nostalgia. What’s not to love.
Earlier in the week I stumbled across this amazing video for the incredible Bicep track Glue:
It made my mind wander back to this belter of a video from Erol Alkan from a few years ago. A Hold on Love. Massively smiled at this story all over again. Nice work Daniel Brereton (check his site, there’s lots more music vid goodness).
Then, tonight I came across this from Bibio – Phantom Brickworks III (Edit), from the new album Phantom Brickworks.
Any other examples of the genre spring to mind? Please add in the comments below.
VR often feels like this expensive and complicated world that requires loads of fancy kit and dosh to get into. But we’ve been playing about, to see what’s possible on a limited budget.
Thanks to A-Frame it took some talented people on the team a criminally short time to knock up a thing that pulls products into a strange virtual world via a public API. (Thanks to Joel for the A-Frame tip off).
Introducing Shopageddon.biz – a VR experience that lets you shop with your face. Clearly it’s not fully weaponised eye-based e-commerce, just yet ;-)
A tiny bit more on the W+K London Blog.