Following earlier posts about QR codes (or Semacodes) – the barcodes that your phone can translate into cool stuff – thought I ought to post this from the MIT Advertising Lab on uses for QR codes.
I can’t help but think that the ones above look like some kind of freakomatic 60s Haight Ashbury throwback though.
Via IF from PSFK
Brazillian interactive cinema ad for Fiat using text messages. More details on the MIT Advertising Lab blog
Interesting idea, and something we’ve had discussions about before. But I always felt it was really irresponsible to do something in cinemas using mobile phones. And a bit odd too. When I go into a cinema the first thing I do is turn my phone off. Even before I get into the screen. So to turn it back on again to text an advert, only to have to turn it off again straightaway feels like a chore. Be really interesting to know what the response rates are like.
technorati tags:fiat, interactive, cinema