Brands, Bands, Fans

Frukt Image

Music strategy and comms agency Frukt send me a lovely email every month called Brands | Bands | Fans which is a top snapshot of the way that brands are ruining music. Or in some rare occasions doing something that’s actually quite good.

The newsletter has a blog (or is it the other way around?) which can be read here:

But I quite like getting the newsletter, as it makes me laugh sometimes, from today’s mail:

XM, Virgin Megastores, Myspace, Smirnoff and MTV all win kicks in the head for launching a further stack of battle-of-the-bands competitions this week. Someone do something interesting will you? Dare I suggest that non-expert marketing agencies who suggest this well trodden path as somehow ‘cutting edge’ would do well to pick up the phone and call FRUKT. We do this for a living… we can help you. We can make you a better person and give you confidence and make you really different and exciting. We can.

A tough bit of salesmanship. But they make a valid point.