Waitrose Cycle Trailers

When I saw this poster I thought. Wow that’s cool, Waitrose are doing something good.

But then my inner cynic kicked in. I started thinking: “I’m sure not many people ever take them up on the offer”. “I bet they’ve only got one”. “I bet you have to leave a massive deposit”. “It’s just a PR stunt”.

I hate my inner cynic. Does everyone have one? Or have I been soiled by working in the communications industry?