There's a few people on Twitter saying the UTweet thing is a bit underwhelming. And perhaps it is for some of you. For sure it's not going to change the world.
But I'm looking at it as the digital equivalent of a double page ad in a magazine. It's got some nice shots of cool young people wearing t-shirts. But it has something playful and a little bit fun. If you were a brand like Uniqlo would you be better spending your cash on a photographer and a bunch of space in magazines. Or doing something like this?
Not everything has to be big and complicated to be good.
Is it Projector Tokyo again?
Beautiful point. In fact, uncomplicated is the Uniqlo mantra. Youth brands are excellent at portraying the world through a different lens — and, well, that's UT. Technological art will be a growing trend among these babes. They ask: How does language and information shape our perspective…or our portrayal… of the world?