Loving Love

I popped in to see the chaps at Love in Manchester today. I don’t normally just turn up in strange towns and nip round to see people, but I got nice email from them yesterday as I was on the train (completely out of the blue), so it felt like fate was trying to tell me something.

So I went and met them. And what a lovely bunch of guys they are. With a fab office space. I even bumped into Matt who’s a sometime Poke freelancer which was a nice surprise too.

They gave me a book when I left. I’ve been looking at it. And I’m quite jealous. They’ve got a really amazing body of work behind them and when you look at what they’ve got going on it’s really impressive. Check their blog at: http://blog.lovecreative.com/

I really like the tone of voice they use in the book. Here’s one of my favourite bits (hope they don’t mind me using it):

I’m not adverse to a bit of swearing. But I always think there’s a bit of a risk using it in commercial things. But I’m OK with the use of ‘What a bastard’ at the end there. But oddly only if it’s spoken with a northern accent.

If you pronounce it b’ah-st’ah-d it just sounds odd. But b’ass-tard sounds just perfect to my ears. (Sorry my phonetic notation is crap, but hopefully you get me).

Perhaps its something that I’m particularly sensitive to being as I seem to see-saw on the way I pronounce bath, path and grass. One minute I’m all b’ah-th, p’ah-th and gr’ah-ss the next I go proper North. The curse of growing up in the midlands I guess.