I clicked on a banner today. I probably click on 2/3 a month. I’ve no idea if this is low or high or average. I’ve never seen any stats about the number of banners that the average person clicks on. Has anyone else?
Anyway, I digress.
Here’s the ad I clicked on.
It’s probably not that hard to guess why I clicked on it: the promise of 4 free lagers. Now I guessed I’d have to submit some details or something so that I could get a coupon on suchlike. I was prepared for that.
I wasn’t prepared for this:
A user generated competition where I can upload cool vidz of my mates mucking about. Woo hoo! UGC at it’s very lamest. AND NO FREE LAGER! No mention of free lager. Not even a ‘sorry all the free lager is gone’. Just nothing.
That made me a bit cross. It’s the kind of thing that gives online advertising a bad name ;-)