Crisp NPD for Kettle Chips

I’m a bit of crisp junkie as I’ve said before (even post the drinking oil advert that put me off a bit).

So I’m a bit biased, but I like this thought. Buy this Kettle Chips party box online for $19.99 which contains:

• Five 5 oz. bags of People’s Choice chips, one of each flavor
• “A Taste of Putumayo: Music for Every Palate” world music sampler CD
• trivia postcards
• voting ballots
• food pairing ideas, drink recipes and a premium chip clip

Then you can go online at http://www.passporttoflavor.com and vote for your favourite of the 5 limited edition flavours with a chance to win a decent prize.

It’s maybe not everyone’s cup of tea, but in terms of getting crisp lovers to get involved with new product development I quite liked it.

via: uncrate.com