You can argue all you want about the contents and the style of the report. But the fact that Talk Talk have decided to open up their Digital Anthropology research to all of us scumbags proves that they fundamentally get something…
TalkTalk’s Digital Anthropology Report studied how British people use the internet and found that there are six distinct ‘tribes’ of internet user in the UK. This video introduces you to the tribes from the report, the Digital Extroverts, Social Secretaries, Web Boomers. The full report can be found at: http://www.talktalk.co.uk/welovetheweb
You can download a PDF of the report here.
The ‘which tribe are you’ quiz is a bit throwaway, but I guess it does its job. No surprises but I was a ‘Digital Extrovert’ – hey everyone look at my digital things!