Poke have done some Augmented Reality stuff for Oasis. It ties in with the whole Rubberduckzilla campaign from Mother. Here’s the TV spot:
The guys took the Nipponophillic oddness of the ad and turned it into something that felt like it came from the same warped place. It’s a bunch of AR games that push the technology in a couple of interesting ways. Like allowing you to become RDZ and fire lasers out of your eyes, which is always a good place to start.
And here’s the latest ‘episode’ which is a special with The Sun. It replaces the front cover of the paper with an animated slice of destruction. Personally I like this bit of the campaign as it puts the ‘marker’ in peoples’ hands and doesn’t rely on printers and stuff.
Nice work Katie and Jason on the particularly ghetto demo ;-)
Visit rubberduckzilla.com to check it out. You will need to print out AR markers (or have a copy of yesterday’s Sun) to make it work, just a quick upfront warning.
I’m struggling a bit with the huge hype around AR stuff at the moment. I was all excited by the idea of it. But secretly I’m worried that Flo from Dare has permanently tainted my attitude to AR. A few months ago he said: “Augmented Reality is the Quicktime VR of 2009″ – I have a feeling he might be right.
The Oasis stuff feels like a slightly silly way of delivering what is essentially a slightly silly message. It’s not trying to do anything more. Which is cool in my book.
I’m not as sure about this application of AR for USPS which was getting absolutely masses of Twitter love the other day.
People seemed to like the utility of it. And I admire its intent. But I’m not so sure it actually works. It feels more like an interesting step on the way to something better. I guess most of the AR stuff around at the moment feels like stepping stones more than anything solid in it’s own right. And I suppose taking steps somewhere is (almost always) better than standing still. Plus it does make the brand look cool and cyber (for a week or two).