Nike 1948 Popup Store in London

Edit: Popup store has popped-down.This store now appears to be closed. So don’t make a special trip to see it.

If you’re in the Shoreditch area there’s a nice temporary pop-up Nike store just opposite Market Sports on Bateman’s Row.

It’s open:

Nike 1948 Popup Store in London

There’s a big concrete AirMax shoe outside:

Nike 1948 Popup Store in London

And inside there’s limited edition shoes and clothes made by Nike all in a swanky sport-themed interior. It’s a pretty nice thing.

Nike 1948 Popup Store in London

It’s here, in case you want directions…


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  • what's a pop-up store? they just put it together overnight or something?
  • yacco
    Lets hope they don't block that pop-up, that's a very handy location opposite Market Sports.
  • Seb
    There is a popup store in Berlin as well. Thoughtfully and paying tribute to history it's not called "1936" but "0808". I wonder if you can find these Popup stores in every city that hold the Olympic Games so far. Would be a great concept.
  • ben
    a nike embassy makes me feel ill.

    anyone checked out the branded adidas playgrounds in mile-end? brand indoctrination from the age of 4+
  • Sib
    Until when will it be open? Is it still on at all?
  • Dee
    I have been to this place three times and every time, It was closed.
  • Sorry Dee I think it's closed now - or it might be open at weekends. But it's certainly not open full time anymore. Hope you didn't make a special trip...
  • WayAnonForThis
    Yes I think closed too - just been passed it. Would be useful if Nike said it was closed.
  • mrs caines
    gutted it my be popped down. Realy looked exciting. If anyone knows the crack let me know need 2 supply my trainer mad husband .
  • Lucachini
    its open, i went there today.. lots of nike parra clothing
  • Nike Covent Garden
    1948 is still open, it opens Thursday - Sunday only
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