by Iain on July 17, 2008
I wasn’t going to blog about the House of Cards video and it’s brilliant integration with Google and the geekosphere. I wasn’t going to blog it because everyone else has. It is bloody brilliant though. Yet another example of how Radiohead really understand the importance of context.
So I wasn’t going to post it, then I realised it’s a golden opportunity for me to share a presentation I did at the Online Marketing and Media Show last month. I got invited by NMA to talk on a Creative Directors Showcase thingy. Me, Flo from Dare, Sam from Lean Mean Fighting Machine and Dom from Glue all got to chat about things we’ve seen recently that we like. The other guys all did a great job and showed us lots of cool online / mobile advertising things.
Instead of doing it on something that I liked, I chose to do 5 minutes on Radiohead ;-)
Basically it’s all about how I don’t like Radiohead, but how, through being interesting and innovative, they’ve made me like the ‘idea’ of Radiohead. Imagine if normal brands could do that. Make you care about products you don’t even like that much. I reckon there’s stuff we can learn from the ‘head.
I tried to format it for online video as best as I could (I added some extra words so it can be followed without me speaking, and I put some music in it to stop it feeling too silent) – but I’m not good enough at that kind of thing to make all the timings quite right, so please forgive any bits that feel too slow or too fast.
I hope no-one minds that I used their footage in there. I specifically use the examples of:
- Flight 404′s amazing Weird Fishes video
- Everyone’s favourite James Houston’s Big Ideas (Don’t Get Any Video).
- And of course (please don’t sue me Radiohead) – I use a big chunk of their video for No Surprises – which you can buy here from the iTunes store (really don’t sue me please, I’ve linked to where you can buy the video and everything).
I’ve just noticed that Radiohead are a bit shit at search engine optimisiation though. With page titles like this:
RA DIOHEA_D / HOU SE OF_C ARDS – Google Code
How is anyone supposed to find them. Like anyone will look for all those spaces and underscores ;-)
Admission: I really posted this because I had an odd experience in the pub on Tuesday night, a bloke approached me and asked if I’d done a presentation on Radiohead. He’d seem me do it. Live. I felt almost famous. For a second.