Morris Dancing - Just Do It?
Yesterday my life was changed. I saw street Morris Dancing. Well it was just ordinary Morris Dancing. But in the street. I’m sure there’s room for updating this old fashioned art - perhaps mashing it up with some rude drum and bass styles. Or something like that.
Actually it was just really good fun as it was. For about half an hour a small pocket of our local community had a bit of a laugh together with no pretensions of cool or age or anything. People just laughed and jumped around a bit.
Because of the role of Morris Dancing as a really important social glue. I think there’s a huge opportunity for the big global sportswear brands to get in on the act. I noticed that the Black Reebok Classic (or variants thereof) appears to be the shoe of choice of today’s Morris Man:
However there was a clear competitive advantage shown by the guy wearing Nikes:
That guy could be the Jordan of Morris Dancing - I kid you not!
If you want to see more pictures of men and sticks and small St George flags I’ve got a Flickr set here: http://flickr.com/photos/iaintait/sets/72157606153242104/.
Sophie and I even had a go. But thankfully there are no pictures. I hope.
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2 Responses to “Morris Dancing - Just Do It?”
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I really like the idea of Reebok getting involved with Morris Dancing. It’s just so right. I’ve been thinking about sportswear because its huge in China and Reebok who are a smaller player than Adidas or Nike use Yao Ming (the huge Basketball star) as brand endorser which is just boring and yet I suspect it works for the kids who need role models. But for a well thought out mature strategy I would notice quirky roles for sports brands rather than the endless bollocks about competing to win. I’m not competing with anyone. Its the sports brands who are competing for me and my wallet.
I’ve said for a while that the ultimate face down would be the All Blacks’ Hakka being followed by the Lions doing a Morris Dance. It’s a cultural dance so it would hardly be derisive