One Of The Greatest Quotes Ever…

It’s nice to be back…

TV is not vulgar and prurient and dumb because the people who compose the audience are vulgar and dumb. Television is the way it is simply because people tend to be extremely similar in their vulgar and prurient and dumb interests and wildly different in their refined and aesthetic and noble interests.

David Foster Wallace

From this hugely useful presentation: Best Practices for Spreading Your App without Ruining the User Experience

It’s not a pretty presentation but it contains some absolutely corking soundbytes:

Before you plan your business model make sure you have a pleasure model

And:

If you behave like a disease, people develop an immune system

It’s definitely worth setting aside a bit of time for:

Or you can get the slides here if you prefer it that way.

There’s loads more fantastic presentations from the Google I/O Sessions here, a lot of them are quite tech-biased, but don’t let that stop you.

Thanks to Knotty for pointing to the treasure trove.

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4 Responses to “One Of The Greatest Quotes Ever…”

  1. Infovore » links for 2008-06-22 on June 23rd, 2008

    […] One Of The Greatest Quotes Ever… | iain tait | crackunit.com “Television is the way it is simply because people tend to be extremely similar in their vulgar and prurient and dumb interests and wildly different in their refined and aesthetic and noble interests.” Iain Tait with some DFW. Sharp stuff. (tags: davidfosterwallace quotation television media aesthetics vulgarity refinement culture stereotyping broadstrokes) […]

  2. trif3cta on June 24th, 2008

    That is a brilliant quote. It sort of just blew my mind.

  3. Antiformat - Thoughts on Stuff on June 25th, 2008

    […] Iain T. June 25, 2008 | Filed Under Advertising, […]

  4. karl Turley on June 30th, 2008

    Great quotes, I think it sums up the way we behave as consumers and social beings perfectly. At the core we are all entertained by similar things. However to truly connect with someone it is our smaller more refined interactions and interests that hold the most weight with us.

    A much more tricky job to understand these, the connections and interactions that they bring to our lives as consumers.

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