10 Reasons Why Digital is Better Than Advertising – Number 5


As conventional advertising revenues decline, programme makers have less and less cash to spend. So TV gets more shit, so fewer people watch it so ad revenue goes down again. Conversely the web’s audience is steadily increasing in volume, sophistication and quality. Budgets are moving upwards which makes it possible to create more compelling stuff which in turn rewards users for their migration. Tell a friend…

Oh, and if this is the case, then the news is even worse for the adverts inbetween…

Borrowed from Adliterate – who borrowed it from TGI…

One thought on “10 Reasons Why Digital is Better Than Advertising – Number 5”

  1. Yeah, you should living in Germany or, even worse, Australia. Then you would appreciate the quality of UK advertising. I miss it, I must say. But then again, all the TV there has become those crappy phone-in quizzes and the news is now rubbish too. But you’ve still got the BBC… sigh.

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