“Why don’t we let people get involved. Give them a way to upload their short movies / photographs / demo-tracks / homages to our product / ideas / knitting patterns / kazoo melodies / etc. They can win prizes.”
“Would you do it?”
“What do you mean?”
“Well, would you upload something?”
“Um, yeah, I guess so”
“Would you…? Honestly…?”
“No… But… Um… Well… It’s not really aimed at me is it…?”
“So you wouldn’t, but they will right?”
“Yeah, it’s what they’re doing isn’t it?”
Whenever you have an idea, or someone else has an idea that requires participation, just ask them (or yourself) one very very simple question: “Would you do it?”. You may not be the target audience, but you’ll know, deep down, if what you’re suggesting is right.
