You know those pages that come up when a web page has moved, or you’ve typed the address in wrong? (For the technically minded they’re called 404 errors, but you don’t really need to know that unless you’re in the business). You don’t see as many of them as you used to, but they’re still around.
This is one of the best ones I’ve ever seen, from Odeo. Why do I like it? Well it’s not the copy, it doesn’t even read proper to me. It’s the fact that they’ve got a cute little tickbox that allows me to say that I’m not happy about the page being missing. From what I can tell it doesn’t actually do anything (maybe it gives them some reporting behind the scenes, but it’s invisible to the user).
But that’s not the point. It lets me get the frustration of ‘the machine’ not working off my chest.
I’m halfway through writing a piece on ’emotional architecture'; how you can create emotionally positive results by doing simple things with your website. And how this should be built into your site planning process. I may never finish it, but this is a good example of the kind of thing I’m talking about.