broken leon (not really)

Following on from my dirty BP ad post last week, was interesting to see another debate around the tiny little things that make all the difference. russell davies: broken leon (not really). Which in turn references a dissection of the book Broken Windows Broken Business over at Brand Autopsy.

Whether or not misuse of apostrophes is an issue for you, it clearly is to a lot of people. I know my grammar, punctuation and spelling aren’t the best in the world. But at the same time when I spot someone else’s howler it really does make me feel all funny inside.

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