Following on from my dirty BP ad post last week, was interesting to see another debate around the tiny little things that make all the difference. russell davies: broken leon (not really). Which in turn references a dissection of the book Broken Windows Broken Business over at Brand Autopsy.
Whether or not misuse of apostrophes is an issue for you, it clearly is to a lot of people. I know my grammar, punctuation and spelling aren’t the best in the world. But at the same time when I spot someone else’s howler it really does make me feel all funny inside.