If you sponsor ‘documentaries’ as a genre. Or even if you sponsor catch-up TV it could happen. You may end up inadvertently sponsoring a program about a guy who dies whilst being loved by a horse.
Reminds me of a ‘funny’ situation where we sponsored a B3TA newsletter and our promotion for a financial services client ended up next to a rather interesting quiz called “Funnel Or Tunnel”. I’m not going to link to it, but it can be found via the usual search engines. If you feel compelled to, you must be warned, it is, in capital letters, NSFW.