Success in network media isn’t about ego. No one cares who you are, or what you’ve done before – unless you’re Jonathan Harris or Joshua Davis ;-)
Audiences care about whether they like your thing or not. More honest and ernest cultures tend to make better work in a networked place. Empathy is paramount in a user-centred business, and empathy and ego don’t mix so well.
That’s not to say there aren’t any godzilla-sized egos in the digital world, that would just be a monster lie.