iPhone Advertising Hits New Low

There I was reading an article about The Top 5 Myths About Yahoo! on Howstuffworks on my iPhone. I got to the bottom of page one, and clicked ‘read more’ like you do.

Then a new page launches and…

Holy fuck…

It is…

Noooooooooo…

It can’t be…

But it is…

THE POP UP AD IS BACK!!!

Bastards.

Here’s what the page looks like:

iphone_popup1

IMG_0881

It’s a simple full-page 2-frame animation. It’s for a good-cause-style-website. But that doesn’t make it any better. It’s vile interruptive advertising of the worst sort. What really bugs me is that it’ll show loads of impressions and probably get a whole bunch of clickthroughs in the short term. But that doesn’t make it right.

Just say no!

Interestingly if you visit the same page on the web and click the read more link there’s no such ad…