If you’ve not come across photojojo and you use a digital camera a big chunk of your life is missing.
They deliver some of my favourite online content. So I did an odd thing this morning, I switched from using their RSS feed to getting their email newsletter. I know that might sound perverse to many of you, but my RSS is now more hectic than my email and I quite often don’t check it so much or so deeply.
Anyway, ofter signing up for the newsletter. This is the screen you get:
Whether you love or loathe their slacker-speak, that’s neither here nor there. What they’ve done is pick something that you might be up for doing next to help them out. Adding the site to del.icio.us. But IT”S JUST ONE THING!
They’re not saying, add it to digg, add it to mag.nol.ia, or newswhackka, or whatever. It’s a very simple ask. And I found myself just doing it. I’m almost certain that if there’d been a huge array of links I’d have not bothered.
Keep it simple.
That reminds me, I meant to write a post in praise of an excellent book I read on holiday: The Paradox of Choice – Why Less is More by Barry Schwartz. More about that later I guess.