How are you going to show off the big bright screen of your new mobile phone? Use it as the centerpiece in loads of scenes with super-cute animals.
How can it not fail?
They’d be better not having a mega-sucky website that has absolutely no reference to or regard for the thing you’ve just been sucked into using aaaah-trickery: http://ultratouch.samsungmobile.com/
And I don’t like the inbetweeny bits much either. But I do respect their total lack of shame in playing the cute card so blatanly though.