Clerks 2 – A socially networked film

The Social Customer Manifesto: Silent Bob Speaks

I liked Clerks when I first saw it. I liked its low-budgetness, especially the fact that the store in the film had a broken shutter (to hide the fact that the only time they could afford to film the interior was at night when it was closed).

So I was pleased to hear what they’d been doing to promote Clerks 2. They’ve been video-blogging the entire making of the film (I’ve missed 45 weeks of it!) and they’ve got the names of the 10,000 MySpace friends of the film in the credits.

This article talks about the campaign and the results.

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