When Good Companies Blog Good

Here’s a site that Poke built that I’ve never written about. Probably because I had nothing to do with it. But it’s a great little site. Partly to do with what we did for them. But as least as much, if not more, because they’re using it really well. Which I’m sure is partly related to the fact that the site was built to fit their particular needs (it’s a custom blog tool built on top of Rails if you care).

Camron are a small PR agency who deal in a lot of stylish, luxuryish, stuff. The site is a portfolio for their work, which they write about and put nice photos in. But the best bit is their blog. They call it: Intelligence (the things they’re doing and the stuff they like). And it’s properly great. It really gives you a feel for the fact that these are a bunch of real people who appreciate and love great high-end stuff. And the most important thing is that it feels totally natural.

Puts our shitty Poke site to shame (for now…)

(And I also like how the people page has been done to focus on the object or thing that the individuals like the best).