Britain’s Brainiest Family on Wii

Spotted this on TV the other night.


I thought it looked like a really cool integrated campaign for Big Brain Academy on the Nintendo Wii. What I took out of the ad was that you’d get to play networked Big Brain against other families and the winners would get their kids educations paid for. Which I thought sounded cool.

But it turns out that families have to go to certain shopping centres and compete on stage against each other just like a standard quiz show.

Personally I thought that family based console network gameplay for prizes seemed like a great way to get families playing (and learning together). But I suppose a big noisy stand in Bluewater Shopping Centre on a Sunday does different things…