Sharing Audio On YouTube

It’s interesting that people are using YouTube as a way of sharing audio. Obviously it’s not designed as an audio sharing site, but it does the job pretty well.

I’m guessing that people are using it this way because:

1. YouTube has a bigger audience than most of the audio sharing sites
2. People know how to upload to YouTube
3. The embedding on YouTube is very very simple (and understood)

But I think generally it’s about familiarity and top-of-mind-ness.

Here’s an example of using YouTube to share audio.

Not really very exciting right?

All it takes is a tiny bit of imagination and a teeny bit of video (on a loop) and all of a sudden your audio enters a whole new freaky dimension…