Blogger Outreach Code of Ethics

So near yet so far…

I was really getting on well with this Blogger Outreach Code of Ethics – Take 1 from Ogilvy’s 360 Digital Influence Blog. It seems to have some decent principles that make sense whether I’m wearing a blogger hat or a marketing hat (which is nice). They’re asking for comments and are going to refine the thing (and, by the sounds of it, share the refined version at the end) which is great. But then I got to this bit at the bottom:

While you don’t need to use your name in commenting, please identify yourself as a blogger and/or as an agency representative. Also, feel free to repost the current draft of the Code of Ethics on your own blog and solicit feedback from your readers (just give us a link back so we can follow the conversation too!). If you have any questions, or want to share an opinion privately, please feel free to contact me at and Alison Byrne Fields at

For some reason it just made me feel a bit icky. I’m not really sure why. I just got a massive whiff of PR-ism. It’s like they’re trying to make sure that feedback and opinion can be ‘looked after’ in the correct way. What they’re asking for is totally fair and reasonable and I’m sure I shouldn’t have a problem with it at all.

Does anyone else get where I’m coming from? Or am I over-reading again? Or maybe I could just never openly like anything that was posted on a blog called ‘360 degree digital influence blog’ ;-)