Pink Bike Sales Up 576%


This is just round the corner from my house. Right outside the school. I loved it so much.

Then I spotted it. In the bottom left. A giavaway piece of copy:


Damn you!

I should have spotted it. Should have seen the slightly too good marker-work. This is not the work of a fun mum. This is a highly-manicured transmedia marketing campaign. I bet there’s already a picture of me photographing it as part of a case study video.

Or maybe I should turn down my cynic filter and enjoy it in all its pink glory.

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