Genius Corona billboard ad

So simple.

If you stand close to the poster you can almost hear the creatives high fiving each other. Either that or it’s been sitting in someone’s bottom drawer for years just waiting…

Whatever, it’s clever. And it’s a beer ad that’s brave enough to use a mathematical symbol instead of a belch.

Sent from my iPhone

6 thoughts on “Genius Corona billboard ad”

  1. I don’t understand why it is so genius. even with the infinity symbol. perhaps I’m not getting it.

  2. Maybe I was a bit hasty saying it’s genius.
    I just admired the fact that they did something that not everyone would understand – in a world of consensus and lowest-common-denominatoring I just thought it was a good thing.

  3. well, this OOH is placed in downtown, where there’s a big concentration of educated professionals. obviously media dept did their research too.

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