Hula Hoops DJ — Crack Unit

At the time I commented:

Nice inspiration for an ad. Anyone, anyone…

Then I saw this.

I like the new Hula Hoops ads. I think they work really well. they’re funny, silly and reflect a truth about the product – no matter how old you are you can’t help poking your fingers through them and feeling like a big kid :-)

I do always feel a bit odd about re-appropriation though. I try not to. Because you never really know the full story. But there’s an emotional bit of my brain that immediately feels a little twinge of injustice…