I should have posted this a while ago.
It’s a great bit of activity for Warp Records who are about to hit their 20th Anniversary – so they’re creating a user-generated compilation that’s going to feature the most popular tracks from the last 20 years.
The whole thing has been built in a really smart way with loads of neat social hooks and it’s exactly the kind of content that will flick the buttons of their fan base. The site is really neat and allows you to explore, comment, rate and generally wallow in the back catalogue of one of the most important electronic music companies ever.
Here’s some of my choices for the album:
Content, marketing, product, interaction, blah blah blah…
Nice work Warp, and happy birthday!