It’s a Safetergent WTF

A classic: “It’s not a detergent it’s a safetergent”.

I just saw this on TV and couldn’t believe it. I didn’t think I’d be able to share it, but thanks to the all-seeing YouTube I can. Hooray.

5 thoughts on “It’s a Safetergent WTF”

  1. The last time I met a chap who behaved and spoke like this one in the ad he turned out to be a sociopath. Straight up!

  2. hmmm – and whats he doing? lurking in the bathroom waiting for girls in their vest to complain about their stretchy jumpers?

  3. Reminded me of “Whiter than White” which is re-running on BBC4 before Mad Men … The entire episode was full of this sh*t from JWT, Lintas, and a bunch of other shops … Fascinating to see that nothing has changed in 40 years.

    Agencies have been making spots like this since the 60’s, and it is really f*cking sad that people (women in particular) haven’t rejected it outright. FFS, are we really that stupid? Scary to think that the answer could be “yes”.

    That’s to say nothing of the agencies that keep churning out this completely uninspired crap to clients who keep buying it.

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