Ribena have these quite fancy outdoor ads that rotate between flavours but have the same message overlaid on the top. They’re pretty eye catching and a bit clever.
Where they work less well is when the board inside gets changed and the overlay on the top doesn’t…
I quite like the berry deodorant.
That’s brilliant.
Reminds me of the one with a wrist watch and yogurt.
http://www.nytimes.com/2007/08/01/business/media/01adco.html?ex=1343620800&en=f42759447f67f1e2&ei=5088&partner=rssnyt&emc=rss
(eek! sorry for the long link!)