On a Mac when you install something you get this screen which normally tells you to drag the application into the applications folder. Quite often you just see the application and you have to figure it out for yourself. Good companies make nice custom backgrounds and shortcuts that make the whole thing totally painless and actually look really sweet.
Here’s two I like.
And Adium:
Sometimes it’s the little things.
I love this. Details are everything. And every bit, including this tiny splash screen is branding. And utility.