Coke do good

Coke have been getting quite a lot of slating for various things that they’ve been doing online. Poor user generated content, ill conceived non-virals, etc.

Not sure where this came from, but for me this is a ‘viral’ movie. I bet it was developed with the intention of being viral, and has actually, through it being good (and right for the target audience) has become a genuine viral success.

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