Play-Doh Fragrance – pretty much everyone loves the smell of Play Doh, don’t they? I know I do. But does that actually mean we want to smell like Play Doh? Well if you do, you can. Thanks to this limited edition cologne.
Even if they don’t sell any of these I think this is a really smart thing to do. Create a product that in itself will create buzz and interest. Nostalgic journos and bloggers are bound to pick up on this and talk about it creating interest in the wider Play Doh brand.
And you know what, I might just have to buy some to see if it really does smell properly like Play Doh.